History of Branding
The History of Branding is an information website on how most powerful brands started. It includes important details and notes of the histories of several brands. I found it quite useful for a designer. It is important to know details especially when you work on corporate identity.
There are some nice and strange details, for example:
IKEA was founded in Älmhult, Sweden, in 1943 by Ingvar Kamprad, then 17. The company name is a composite of the first letters in his name in addition to the first letters of the names of the property and the village in which he grew up: Ingvar Kamprad Elmtaryd Agunnaryd. This acronym is incidentally similar to the Finnish word oikea.
The very first item sold on eBay was Omidyar’s broken laser pointer for $13.83. Astonished, he contacted the winning bidder and asked if he understood that the laser pointer was broken. In his responding email, the buyer explained: “I’m a collector of broken laser pointers.”
Ray Kroc, at 52 years old, invested his entire life savings to become the exclusive distributor of a milk shake maker called the Multimixer. Hearing about the McDonald’s hamburger stand in California owned by Dick & Mac McDonald running eight Multimixers at a time, he packed up his car and headed West. It was 1954. Ray Kroc had never seen so many people served so quickly. He pitched the idea of opening up several restaurants to the McDonald brothers, convinced that he could sell eight of his Multimixers to each and every one. “Who could we get to open them for us?” Dick McDonald said. Well,” Kroc answered, “what about me?”
